Zlatka Betcheva-Rothman,LCSW-R

Midtown’s side streets hold quiet pockets of expertise most New Yorkers walk past without noticing. One of them sits inside the Haymarket Building, where Zlatka Betcheva-Rothman, LCSW-R offers hypnotherapy sessions that blend clinical precision with a gentle approach to habit change.

The office is at 135 West 29th Street, 6th Avenue Floor, Suite # 604, a few steps from the garment district’s hum. Hypnotherapy here isn’t about stage tricks; it’s a tool for addressing anxiety, smoking cessation, weight management, and sleep issues—common threads in a city that rarely slows down. They also work with phobias, performance blocks, and chronic pain, treating the mind’s role in physical discomfort. A quick call to (917) 513-4664 can set up an initial conversation.

Finding the right specialist often comes down to fit, and Chelsea’s mix of old brick and new glass mirrors the balance between tradition and innovation in therapeutic work. For directions, the map is here. No frills, just a doorway to a different kind of focus.