Wellow
Business Details
About
Beauty supply shops keep Upper East Side salons stocked with the essentials—shampoos, conditioners, tools, and treatments that rarely make it onto drugstore shelves. Wellow fits neatly into that niche, supplying professionals and at-home users alike without the fuss of a big-box retailer. The selection leans toward the practical, though you’ll find the occasional specialty item that justifies the trip.
The store sits at 1732 1st Ave New York, NY 10128, a stretch where bodegas and boutiques alternate like mismatched tiles. It’s the kind of block where you might duck in for a single tube of styling paste and leave with a basket of things you didn’t know you needed—tinted balms, cuticle oils, or a new brush that promises to tame even the most stubborn cowlick. The address is easy to overlook if you’re scrolling too fast, so keep an eye out for the awning just past the dry cleaner.
They field orders and questions at (628) 241-9541, though most regulars swing by on their way to the 86th Street subway. For directions, pull up the map; the spot is a five-minute walk from Carl Schurz Park, where the afternoon light makes even the most utilitarian purchase feel like a tiny luxury.
