Villency Design Group (@villencydesign

Model design lives in SoHo.

Down on West Broadway, Villency Design Group shapes the prototypes that become tomorrow’s products. The discipline blends industrial design with rapid iteration—sketching, 3-D printing, and hand-finishing all happen within the same studio walls. At 430 W Broadway, New York, NY 10012, the company turns concepts into tangible models that brands can test, refine, and eventually manufacture. The neighborhood’s mix of galleries and workshops makes it a natural fit for a practice that values both precision and creative experimentation.

Each project begins with a conversation. Clients arrive with rough ideas; the team translates them into physical forms—consumer electronics, furniture, or packaging mock-ups. The process often includes foam-core studies, resin castings, and painted finishes, all produced in-house. Because the work is tactile, the studio’s location near suppliers and fabricators keeps turnaround times tight. SoHo’s cobblestone streets and cast-iron facades may not scream high-tech, but the area’s history of craftsmanship quietly supports the kind of hands-on problem-solving that model design demands.

Reach the studio by calling (646) 503-6044. For directions, pull up the map and head toward the corner of West Broadway and Spring Street.