Up One SoHo

Toy stores in Manhattan often double as quiet escapes from the city’s relentless pace. Up One SoHo fits neatly into that tradition, offering a curated selection of playthings without the usual tourist-heavy crowds. The shop operates at 474 Broadway, a stretch of Lower Manhattan where old cast-iron facades meet contemporary storefronts, and where the occasional stroller competes for sidewalk space with delivery bikes. Inside, the focus remains on items that encourage hands-on engagement, though the specifics of what lines the shelves stay off-limits to anyone who hasn’t stepped through the door. Visitors can expect onsite services that streamline the shopping experience, though details beyond that require a phone call. Reach them at (646) 755-8028 to confirm availability or ask about particular products. For directions, the map at this link pinpoints the exact location, making it easier to weave the stop into a broader SoHo itinerary. The neighborhood’s mix of galleries, boutiques, and cafés ensures that even a brief visit can feel like a small adventure.