Times Square Times: 35 Times by Toby Buonagurio

Times Square is a collision of neon and movement. Amid the pulse of Broadway and 42nd Street, Times Square Times: 35 Times by Toby Buonagurio marks a spot where the city’s energy gets framed—not as a storefront or a show, but as a moment to pause. The intersection of W 42nd St & 7th Ave is already a landmark, but this attraction carves out a niche for those who want to see the square through a different lens. No tickets, no lines—just a way to engage with the chaos that defines midtown Manhattan.

The area thrives on spectacle, yet not every experience here requires a marquee or a curtain call. This is one of the few places in the neighborhood where families with kids can linger without the pressure of a scheduled event. Tourist attractions in New York often cater to adults chasing skyline views or history, but this one doesn’t assume its audience. The sidewalk here is shared by stroller wheels and theatergoers, by first-time visitors and jaded commuters—all under the same glare of billboards.

Finding a reason to stop in Times Square usually means fighting the current of foot traffic. This spot, though, doesn’t demand a detour. It’s part of the flow, a pause button built into the grid. The map pin drops at the crossroads of two of the city’s most photographed streets, where the directions are simple: look up, look around, then maybe look a little closer. No advance planning needed—just the willingness to see a familiar place differently.

For anyone mapping out a day in the area, the corner of 42nd and 7th is already a waypoint. The experience here doesn’t require a call ahead or a reservation—just the time it takes to notice.