The Rice Company

From the steady hum of Broad Street’s morning traffic to the sun glancing off the East River, the Financial District keeps logistics in motion. The Rice Company has quietly anchored that rhythm for years, serving businesses hungry for steady supply lines and reliable stock.

As a wholesaler focused on food service, they handle bulk staples without fanfare—rice, grains, and legumes fill their shelves, ready for chefs, caterers, and corner delis alike. Everything moves through 80 Broad Street, a straightforward address where pallets and invoices keep pace with the district’s pulse.

Need a pallet of basmati tonight. Call (212) 837-7900 and ask whether they have short-grain or jasmine in stock; the team keeps pace with last-minute shifts in demand. They also source specialty heirloom varieties for menus that lean seasonal, so if your recipe calls for Carolina Gold or forbidden black, they can usually make it happen.

Follow the grid south from Bowling Green and you’ll find the unmarked bay door tucked just below street level. A quick look at the map pins the spot exactly; the sidewalks stay crowded, but the deliveries keep moving in and out without missing a beat.