Target Smarts

Among the quiet side streets of Morningside Heights sits a data-driven outfit specializing in consumer insights and opinion tracking. Target Smarts works behind the scenes, collecting feedback and translating raw numbers into actionable reports. They build tracking studies around brand recognition, pricing awareness, and return on investment, and then slice the results by age and income brackets for pinpoint accuracy. Occasionally they deploy intercept surveys in nearby retail corridors and campus neighborhoods to gauge shifting preferences in real time. The same shop handles in-store intercepts, mystery shopping, and online panel recruitment—all with an eye on the Brooklyn and Queens counties moving into their next growth cycle. Designing surveys requires skill, and they aim to ensure each question cuts through the noise rather than adding to it. Target Smarts sits at 241 W 108th Street #1D, a few blocks from Morningside Park and the Cathedral of Saint John the Divine. If you need to reach them, call (212) 201-0909 and ask about study timelines or sample sizes. You can always trace the quickest route on their map found here: directions. Across from the renovated brownstones of 109th, the block wears the same calm air it has for generations.