Strings Universal

A gift shop near Herald Square supplies small keepsakes for tourists and locals. Strings Universal sits just west of Sixth Avenue on West 34th between Broadway and Fifth. Consider picking up a custom-engraved keychain or a vintage-style postcard set before heading to the Empire State Building. The shelves also hold locally designed mugs, puzzles of New York skylines, and artisanal chocolates in holiday tins.

Beyond shelf items, the store offers gift wrapping with your choice of ribbon and gift receipt. Need a last-minute item for a coworker or friend? It stocks pocket notebooks, travel-sized toiletries, and five borough–themed magnets. Seasonal sections appear early, letting shoppers browse Halloween trinkets in September or Valentine’s cards in January. Holiday orders can be placed at the counter.

You’ll find the shop at 19W W 34th St., New York, NY 10001, half a block from the 34th Street–Herald Square subway stop. The area hums with foot traffic, making it easy to step in and out while exploring Midtown. If you miss the turn, double back between Macy’s and the post office.

Call ahead to confirm stock: (646) 810-6476. See the map link for step-by-step walking directions from Penn Station. That’s the simplest way to avoid circling the block again.