Spanjer Sign Company

Flag stores rarely announce themselves with neon; they let the colors do the talking. Along Chrystie Street, where Lower East Side storefronts blend into the sidewalk rhythm, one spot keeps a quiet inventory of symbols—national, nautical, custom, and everything in between. Spanjer Sign Company sits at 189 Chrystie St, New York, NY 10002, a narrow slice of real estate between vintage boutiques and corner bodegas.

What arrives here isn’t just fabric and grommets; it’s identity on a pole. Small businesses order pennants for grand openings, schools request house flags for spirit weeks, and event planners source banners that stretch across entire blocks. The selection includes everything from standard stars-and-stripes to bespoke designs that won’t be found anywhere else in the city. Orders can be placed in person or over the phone, and the staff handles each request with the kind of precision that keeps edges crisp and stitches tight.

Directions are easy to pull up on a phone—map here. When you need a flag that won’t fray after one parade, call (212) 473-2507. Odds are, someone on the block already has one flying.