Rico Bagel

Bagels and coffee define parts of the city’s rhythm—spin through any short Midtown block just after dawn and you’ll spot hand-sized rings of dough cradling cream cheese or smoked fish. On the corner of 238 Madison Avenue sits a compact spot that keeps the tradition alive daily: Rico Bagel. Locals rely on the daily batches of chewy, just-baked rings and the strong roasts that arrive early enough to fuel errands and early meetings alike. Behind the glass two tiers of pastries rotate through sunrise hours, ready paired with vegan hemp cream cheese or classic schmears—enough to tackle breakfast, brunch, or lunch without waiting long. Whether you’re grabbing a quick bite midmorning or clocking out slightly later, the vegetarian options tag along just as smoothly. Sidewalk seating spills onto the narrow strip outside; inside, tables stay deliberate without ceremony. To place an order on the fly, dial (646) 649-2115 and step in. A soft blink of fluorescent light carries the coffee aroma out the door—trace the route straight to their map and you’ll be inside before the elevator doors close upstairs.