PURE CAD DESIGN

Just off Fifth Avenue, Midtown’s jewelry scene gets a quiet pulse from small ateliers tucked above the shopfronts. PURE CAD DESIGN occupies Suite 1501 in the same building that once housed typewriter repair shops and now hosts digital designers. The studio specializes in custom jewelry created with computer-aided design tools; clients bring sketches or ideas and they translate them into platinum rings, sapphire earrings, emerald pendants, diamond bracelets, and bespoke men’s cufflinks. Behind the glass doors of 37 W 47th St Suite 1501, their focus stays on precision rather than showroom glitter. Head up to the 15th floor and an unmarked door opens into a workspace where models move from concept to render in days, not weeks. The team works with Rhino, Matrix, and Blender to draft every prong and pavé; 3D prints sit beside calipers and gem loupes while clients wait for the next iteration. Renders arrive overnight, letting design choices be made before metal is ever cut. After the final model is approved, they send the file to casting partners across the city; no stock items sit on shelves, so each piece carries the imprint of a single order. Custom engravings—initials, coordinates, or short messages—get set into bands or bezels once the client signs off on the last preview. The same software that drafts pavé also lays out tension-set bands and tension-shank solitaires for unconventional settings. Call (212) 365-0350 to schedule a consultation and walk through the next sketch together. When you arrive, the elevators deposit you directly outside their suite; from there, the maps listing will guide you the rest of the way.