PRA New York (formerly Briggs, Inc.)

Midtown’s theater district isn’t just about marquees and standing ovations. Behind the velvet ropes and neon signs, PRA New York keeps the city’s globetrotters moving—air tickets, hotel blocks, and group logistics all handled from a single desk. Formerly Briggs, Inc., the agency specializes in travel that keeps pace with the rhythm of Broadway’s own schedules: last-minute cast changes, touring company needs, and press junkets that can’t afford to miss a curtain call.

Corporate retreats, incentive trips, and international conferences are booked alongside leisure getaways, all from 1501 Broadway Suite 406. The address places it within walking distance of Times Square’s subway hubs, making it easy to pivot from a planning session to a matinee. Travelers who prefer a human touch over algorithm-driven itineraries often find the agency’s approach refreshing—no chatbots, just a direct line to someone who understands the urgency of a same-day visa or a flight reroute during a snowstorm.

Cruises, villa rentals, and private jet charters round out the roster, though the team’s real expertise lies in smoothing the edges of complex group travel. A single call can secure everything from airport transfers to event staffing, freeing clients to focus on the performance—whether that’s a keynote speech or a family reunion. The agency’s long-standing ties to airlines and hotels often translate into perks that online platforms can’t replicate: upgrades, flexible cancellation policies, and insider access to sold-out properties.

Need to confirm availability or adjust a reservation? Reach them at (212) 354-9440 before the box office opens. For directions, the map pin drops right in the middle of the action: here. Midtown’s energy doesn’t pause for anyone—luckily, neither does this office.