Popsy

Electronics shopping feels different in SoHo. Popsy sits at 401 Broadway, a stretch where tech meets the neighborhood’s creative pulse. The store’s focus on gadgets and gear fits the area’s mix of artists, startups, and longtime residents who expect more than big-box inventory. While the category often leans toward impersonal, places like this keep the experience grounded—smaller scale, with a selection that reflects local demand rather than corporate shelf space.

They don’t list brands, but the address suggests a curated approach rather than an overwhelming warehouse. Reach them at 212-925-7679 if you’re tracking down a specific device or accessory. Directions are straightforward: map. Sometimes the best finds aren’t the loudest.