Play-By-Play

Art deco façades line Broadway just off Herald Square, where ticket kiosks and brightly lit marquees cluster around West 38th. Play-By-Play occupies the ninth floor of 109 West 38th Street, Suite 903, sharing the building with small publishers and quiet law offices.

This Midtown ticket seller trades in sports, concerts, and theater hot spots—sometimes months ahead of the box office. Broadway shows, NBA games, first-round UFC pay-per-views, even off-Broadway hits that sell out overnight. Customers here walk in with a schedule and walk out with confirmed seats.

Call (212) 868-7052 to lock in a reservation or double-check availability; agents answer on the first ring more often than not. The firm’s real-time stock updates faster than most aggregators—the impulse buy is still possible.

The fastest way to reach the office is via the map on Google; the elevator ride up is mercifully brief.