Pickcel Digital Signage Software

The address in SoHo reads 101 6th Ave, tucked between the city’s rhythm and its digital pulse. They build software that turns screens into messaging boards — playlist management, playlist scheduling, playlist design, content scheduling, content design, content management. These features aren’t on the windows, just behind them, quietly powering displays you’ll see in retail aisles and lobby walls. It’s a grid of tools; someone has to keep those grids running.

For the uninitiated, the workflow goes like this: design a playlist, schedule its rotation, assign it to the right screen, then track how it performs. No hardware shipped from the door, no prepackaged boxes—just pixels on devices you already own, updated from a dashboard. Other vendors sell players; they sell the orchestration layer.

The building sits between Canal and Grand, easy to miss unless you’re already hunting for a storefront that isn’t a storefront. You won’t find their logo on the outside wall; the connection is digital first. The phone rings once if you need a line of support: (917) 795-8262.

You can pull up the directions when ready to visit—no tour required, no demo desk to linger at.