Paradise Importers

Wine wholesalers shape the city’s drinking culture from behind the scenes—bringing bottles that rarely appear on retail shelves. Paradise Importers operates in that niche, sourcing and distributing labels for bars, restaurants, and specialty shops across New York. Their inventory leans toward small producers and regions less traveled by mainstream importers.

Harlem’s industrial edges offer the kind of space these operations need; the address at 245 E 124th St #4R sits just off the main commercial strip, where warehouses and lofts mix with older walk-ups. The neighborhood’s history of trade and transit makes it a practical base for moving cases in and out of the city. No storefront means no walk-in sales, but the model keeps overhead low and selection focused.

Reaching them requires a call ahead; (718) 930-9424 connects to the office where orders are placed and deliveries scheduled. Lead times vary, especially for limited releases, so planning a few weeks out is wise. While they don’t publish a public catalog, buyers often discover new arrivals through word-of-mouth or direct outreach.

Directions to the unit are straightforward once you’re in the building—look for the freight elevator and follow the signs. A map pinpoints the exact location: here.