OFF MSRP/OFF-STICKER MOTORS

Most new-car showrooms stick to the sticker price, but OFF MSRP/OFF-STICKER MOTORS flips the script as a Brooklyn DS Automobiles dealer. The brand’s French design—sharp angles, quiet cabins, and plug-in hybrids—lands in Gravesend at 9 Lake St, Brooklyn, NY 11223. Instead of haggling over MSRP, the lot lets buyers start negotiations below it, a rare approach in a neighborhood where every dollar counts.

Test drives and lease quotes are handled over the phone at (212) 633-6777, so you can lock in a number before you leave home. The storefront sits a short walk from Coney Island Avenue, where the hum of traffic gives way to quieter side streets lined with mid-century brick facades. For directions, pull up the map and plot a route to 9 Lake St—just past the corner deli with the red awning.