NYC’s Finest Yogurt & Ice Cream

Frozen yogurt shops pop up across the city with various spins on the classics. At NYC’s Finest Yogurt & Ice Cream, the Union Square block on E 16th Street holds a modest storefront between the subway buzz and weekend foot traffic. The shop offers yogurt and ice cream in soft-serve and scooped forms, finished with a rotating set of toppings—fruit, nuts, sauces—chosen at the counter. Between orders, the steel tubs stay busy; a single counter handles both cash and card at speed. Without fanfare, they keep the line moving. A quick text ahead can save a spot when the sidewalk fills; at the door, dial *551.344.5360* in advance if timing matters. To plot your walk, the map shows the exact doorstep. The Union Square end of 16th feels like a town square—street performers one minute, lunch rush the next—so timing your stop can decide how fast you get your cup.