Notanonymous Inc

Need an unexpected bauble or a piece of jewelry that doesn’t scream “mass-produced”? Notanonymous Inc is a jewelry designer tucked a few blocks from Bryant Park, in a midtown high-rise where most passersby never glance up. They focus on distinctive designs instead of generic mall trinkets, which makes the 10th-floor studio easier to overlook than to forget once you find it.

Walk into 54 W 39th St and ride the elevator to the 10th floor, where the sign is small but the work is not. Custom sketching, small-batch casting, metal sourcing, stone setting, resizing and repair, and quick turnaround orders all happen behind closed doors. If you want a band tweaked, a pendant sketched from a doodle, or a birthstone slid into a bezel they’ve already fabricated, that’s the kind of task they handle.

Call ahead if you’re unsure which alloy feels right in your palm, or just swing by to talk alloys, hallmarks, and tolerances. (212) 997-3512 lands straight to the bench, not a call center. Most drop-ins book a follow-up within the hour; the elevator ride back down is downright quicker than the next jewelry shop down the block.

Still hunting for the right street view in Manhattan? Grab the map and head there—https://www.google.com/maps/place?ftid=0x89c259aa5e093a9d:0xb6bd5a05f260bd49 drops you at the lobby door.