New York Pigment Co.

New York Pigment Co. sits steps from the Garment District and Herald Square, where artists dig for pigments and binders. In a city that shuffles paint tubes off shelves, the store keeps jars, powders, and pastes on hand like a research outpost for color. Workshop rags, mortars, and dry pigments line the counters, ready for small studios planning their next palettes.

Their address—247 W 29th St New York, NY 10001—anchors a roster that blends retail and service calls. Artists file orders for specialty carbon blacks and micas; others need powders weighed or pigment pastes blended on site. Even small businesses arrive with custom tint requests, turning the counter into a brief laboratory of pigments before materials ship out.

Call ahead first: (646) 449-8526. Find your way with the map at https://www.google.com/maps/place?ftid=0x89c25900041c230b:0xe94cad952610ea40.