New True Blue Deli Grocery

The Upper West Side isn’t the only game in town for bagels that hold up under butter and bacon that crusts well around the edges. New True Blue Deli Grocery plies the 2740 block of Frederick Douglass Boulevard with cured meats, shrink-wrapped sandwiches, and tubs of half-sour pickles that still send out the right crunch.

The deli’s door faces the 150th-Street sidepress crowd; inside product racks hold long loaves of seeded rye plus mounds of chopped-liver salad in see-through containers. Breakfast holds until 3 p.m.; dinner counters fold out at 5 p.m. sharp. Sides run from macaroni salad in waxed paper cups to bags of kettle-chips sized for side-walks.

Need directions? The map is waiting, right down to the exact curb cut: open the listing. For timing or orders, (212) 281-6100 rings straight through to where the slicers are running.