Music Choice

Music Choice is Television station working in the background of countless screens nationwide. It curates music for cable and streaming platforms, threading genres into channels that stream 24/7 without vocal interruption. The station carves niche formats—rhythmic oldies, smooth jazz, classic rock—each shaped to fit a specific mood or setting. Subscribers dial in from gyms, salons, and hospitality venues where constant playback demands a groove-proof mix. Over 48 channels push on-screen music libraries, rotating selections to stay fresh without ever hitting the mic. The office sits in The Olivia at 328 W 34th St., New York, NY 10001, a concrete tower that houses the tech heartbeat of the operation. From here, signals travel to over 87 million homes, powering lounges, lobbies, and locker rooms alike. Local engineers troubleshoot feeds while playlists update remotely at odd hours—every midnight shift delivers new cue sheets silently to subscribers’ endpoints. For access details, call (646) 459-3300 or plot your route via the venue map. Midtown’s traffic hums outside, barely audibly inside these control rooms.