Matthew + Riya Wedding Planning
About
Renting a wedding dress is simpler in New York than many expect. A boutique just west of SoHo may have an unexpected solution.
Matthew + Riya Wedding Planning sits at 311 W Broadway, offering borrowed gowns instead of purchases. Evening wear parades and silk reception suits fill the catalogs, with styles changing as brides lean toward corseted lace or unembellished slip dresses. Vintage tea-length cuts sit beside modern mermaid silhouettes, and accessories from veils to gloves turn up in separate drawers. Inquiries run from bridesmaids who need matching styles to mothers hunting guest attire on short notice.
The path winds through the garment district shadows, yet the storefront is tucked above the subway rumble—easy to overlook unless you know the stretch of Broadway between Canal and Grand. Put the address in any map and the name matches; hours aren’t posted on the door so calling ahead saves a trek north or south.
Cell phones carry more door codes than keys these days, and 212-555-0198 rings through to a planner who hands over garments by appointment rather than letting visitors wander back alone. Find the place using these directions if the sidewalk IDs don’t light the way.
