Matt Cross, DO

Upper Manhattan’s grid has a way of tucking practical spots between its numbered streets. Take the stretch of Broadway between 111th and 112th—most walk past without glancing up, but one of the buildings there houses a family practice physician. The entrance is actually on 112th, under the address 2875 Broadway, where the sidewalk narrows just enough to make you pay attention. It’s not the kind of place that announces itself with signage; the focus stays on function, not fanfare.

Family practice offices often blend into their surroundings, and this one follows that pattern. No specialty niches or flashy services—just the essentials, including a restroom on-site, which isn’t always a given in older city buildings. The neighborhood itself is a mix of Columbia’s academic hum and the quieter rhythm of long-term residents, so a general practitioner here fills a pretty clear role. No need to overcomplicate what’s already a straightforward setup.

Contact details are, as expected, minimal. A quick call to (212) 523-1600 covers whatever questions might come up—appointments, services, or the usual logistical bits. The phone does the heavy lifting; no website or social media trails to follow. That kind of simplicity can feel almost retro in a city that usually layers on the options, but it also means fewer distractions between a patient and the reason they’re there.

For anyone mapping it out, the directions confirm what the address suggests: it’s a short walk from the 110th Street station, close enough to the university buzz but far enough to avoid the worst of the foot traffic. The building itself doesn’t demand attention—just a door, a nameplate, and the quiet understanding that some things don’t need an introduction.