Madeline 2 Beauty Supply

Beauty supply stores in Upper Manhattan tend to cluster along Broadway, where foot traffic and local demand keep them steady. Madeline 2 Beauty Supply fits neatly into that pattern, holding space on a stretch where wigs, extensions, and styling tools are as much a neighborhood staple as bodegas. The block itself is unassuming—more functional than flashy—but that’s often where the most reliable spots settle in.

Finding professional-grade products without venturing downtown can be a minor victory for stylists and DIY enthusiasts alike. This isn’t a boutique with curated displays or a chain with predictable inventory; it’s a no-frills stop for those who know exactly what they need. The address, 3437 Broadway, New York, NY 10031, places it just north of the 135th Street hub, where the subway lets out a mix of locals and commuters. No need to detour far from the main drag.

Unlike salons that double as retail spaces, this is purely a supply outpost—no appointments, no services, just shelves (or so one assumes). It’s the kind of place where regulars might pop in for braiding hair, edge control, or a last-minute replacement for a broken styling tool. The lack of fanfare is part of the appeal; no one’s trying to upsell you on a membership or a loyalty card.

Questions about stock or hours are best directed to the phone: (212) 694-2340. For first-time visitors, the map confirms what locals already know—it’s a quick walk from the 1 train, tucked between a check-cashing spot and a halal cart that smells like cumin and fried onions by lunchtime. The sidewalk here is always in motion.