Kids Headquarters Division-Wear

Across the street from Broadway’s theater row, a different kind of show starts every morning. Kids Headquarters Division-Wear turns dressing day-to-day into an adventure for children and parents alike. Coats bright enough to catch any neon marquee, layered tees that stack like stage costumes, beanies with playful shapes—each piece is sized right the first time.

Find the store tucked between Herald Square’s foot traffic and the garment district’s quiet side streets at 1411 Broadway, New York, NY 10018. Dressing the next generation shouldn’t require detours; the aisles are arranged so adults glance up from their phones and spot what they need in seconds. Whether you’re grabbing a hoodie on the way to school or layering for a sudden rain, the selection keeps movement small and comfort large.

Text (212) 395-9040 before you head over if you’d like sizes checked against the tag. After you park or exit the subway, tap directions on the map: the pin drops right outside the door. Locals say it’s one of those rare stops where the front step is the easy part.