Innovations in Wallcoverings

Wallcoverings aren’t always tried on the spot like fabric swatches, but Innovations in Wallcoverings turns the hunt into something closer to product design. The showroom centers on textures and patterns that behave more like interior architecture than roll goods. It’s the kind of space where a single wall can shift a room’s energy without a single hammer swing.

Ninety-seven-nine Third Avenue sits on the 17th floor in the east stretch of Midtown, just a staircase away from the 59th Street corridor. This isn’t window-shopping territory—it’s where samples meet specification-grade books. Patterns run from quiet linen weaves to bold metallic overlays, all displayed under even daylight that keeps color shifts honest.

Take a call and confirm details before heading up: (212) 308-1179. The elevator lets you out level with the showroom door, so no wrong turns once you pull the map: directions. Fifth Avenue’s glass towers loom to the west, yet inside the vibe stays hushed. Expect the lobby and the quiet hum of focused decisions.