Icon watches

Looking for a watch store that knows its craft? Icon watches on West 47th trades in precision and style, tucked between the pulse of Midtown’s jewelry trade. The shop sits at 36 W 47th St, New York, NY 10036, steps from the diamond district’s rhythm and the subway’s steady hum.

No flashy signs or mirrored facades—just rows of dials and straps behind clean glass. The selection spans classic dress pieces, sporty chronographs, and statement models, each case polished and ready to wear. Whether it’s a gift with a numbered movement or a vintage reissue, the cases line the walls like chapters in a collector’s story.

Plan your visit any weekday; call (917) 547-2447 first if you’re after a specific piece. When you step inside, the address and map do the rest: directions from Times Square take minutes.