I LOVE NY GIFTS by Phantom of Broadway

Most gift shops in Midtown lean into either Broadway kitsch or generic NYC souvenirs, but I LOVE NY GIFTS by Phantom of Broadway keeps its name straightforward—no frills, just the promise of New York-themed tokens. The address, 1430 Broadway, places it squarely in the theater district’s hustle, where tourists and locals alike duck into stores between shows or on their way to Times Square. It’s a gift shop by category, which means the usual suspects: magnets, mugs, apparel, and whatever else can be emblazoned with skylines or show logos. Questions about inventory or hours? The phone line is open at (212) 391-3944.

This isn’t the spot for handcrafted artisanal goods or deep-dive NYC history—it’s for the quick, thematic grab-and-go. The name nods to Phantom of the Opera, but don’t expect exclusive Broadway memorabilia; the focus stays on the city itself. If you’re mapping out a route through the area, the directions will drop you right at the corner of 40th, where the storefront blends into the block’s retail rhythm. Bring cash or card; either works.