Giovanni and Co.

Jewelry designers often work in quiet studios, but some choose storefronts where passersby can watch the process. Giovanni and Co. falls into that second group, offering custom pieces right on the edge of Greenwich Village. The neighborhood has long been a hub for artisans, and this shop fits neatly into the mix without drawing too much attention to itself.

You’ll find it at 40 W 13th St, New York, NY 10011, a stretch of the street where small boutiques and cafes outnumber chain stores. The area feels more residential than touristy, which might explain why the clientele tends to be locals rather than visitors. That said, the work on display isn’t limited to simple repairs or ready-made items—engagement rings, heirloom restorations, and one-of-a-kind pendants are all part of the routine.

If you’re curious about a specific design or need advice on materials, calling ahead can save time. The number is 212-929-2120, though don’t expect an immediate answer if the jeweler is at the bench. Walk-ins are welcome, but appointments ensure undivided attention, especially for intricate projects like engraving or stone setting. The focus here leans toward craftsmanship rather than mass production, so patience is part of the process.

For directions, the map pinpoints the exact spot: Giovanni and Co. on Google Maps. It’s a block from the subway, and the surrounding streets are easy to navigate once you’re above ground. If you’re in the area, it’s worth a detour—just don’t rush the decision.