Gershon Dental

The east end of Midtown keeps a lower profile than Times Square, but Gershon Dental sits on Fifth Avenue where out-of-towners and locals alike will notice the brass plaque. Around the corner you’ll find many of the usual high-rise lobby cafés and souvenir counters, while they handle the kind of work that keeps smiles on faces long after the neon turns off. Across from one of the neighborhood’s quieter blocks, they’re known to take cosmetic cases no less seriously than the emergency services patients who stroll in unannounced. Stop by 871 5^th Avenue, Suite 1C; add contact info once near the end: call (212) 249-9523. For step-by-step directions straight to the door, pull up the map right here. You can’t miss it once you’re on the block.