Gelfand & Co.

Watchmaking in Brooklyn isn’t just about vintage repair shops anymore. Gelfand & Co. occupies a quiet corner of Bay Ridge, where the craft leans toward precision rather than nostalgia. Their studio at 9322 3rd Ave Ste. 442, Brooklyn, NY 11209 produces timepieces built for daily wear—no museum pieces, just reliable mechanics behind every face.

Specialists here handle everything from movement assembly to dial refinishing, though the real draw is their ability to customize. Need a different strap, a unique case finish, or a complication added? That’s where the conversation starts. The process isn’t rushed; these are watches meant to last decades, not seasons. Directions can be pulled from the map if you’re curious enough to see the work in progress.

Call (888) 435-3263 if you want to discuss a build or simply ask about lead times. Most people don’t realize how much goes into a watch until they’re holding one they helped design—then it clicks.