First Factory

First First Factory builds the tools teams still talk about years later. The streets around Union Square never sleep, but the address stays fixed: 228 Park Ave S Suite 88643, New York, NY 10003. You’ll find the office on the eighth floor of a Midtown tower, tucked behind the usual glass doors.

The software stacks that matter most—APIs, dashboards, command-line tools—are the sort that don’t make noise in release notes but save entire sprints. Performance profiling sits alongside white-board doodles, and the coffee machine hums whether the build queue is calm or on fire. Peter Parker’s old neighborhood still pulses with startups that need stable foundations rather than flashy facades.

Questions about deployments or beta invites rarely wait for office hours. One call to the hotline stitches the conversation together without elevator music or voicemail jams. (646) 688-5070 rings straight through to the engineers who wrote the manual.

See how the block handles foot traffic mornings and evenings by following the map for turn-by-turn directions.