Ferix

Not far from Columbia’s leafy blocks, the corner of Broadway and 120th Street holds its share of neighborhood staples. Ferix, a vitamin and supplement shop, sits where students and locals grab daily essentials after classes let out or before the train whisks them out of Morningside Heights. Stocked basics sit beside specialty products meant to fit busy schedules and tight budgets. Broadway New York, NY 10025 marks the storefront’s exact spot, tucked between the subway buzz and the late-night pizza lights. Shoppers pick up magnesium for late shifts, turmeric blends for kitchen counters, adaptogens before exams, electrolyte sachets after gym sessions, and probiotic capsules meant to balance city rhythms. Occasional bundle deals bundle two or three staples without fanfare, but the shelves themselves stay simple and legible. Dial *516.567.1237* for last-minute questions—if a product is out of stock, they can check back within a day or two. They also field quick advice on stacking collagen with vitamin C or timing melatonin for red-eye flights to the coast. No appointment slips, no waiting rooms—just a counter and a cash register between customers in a hurry and those who browse slowly. Pull up the map ahead of time: directions here keep the walk straight from the 1 train doors. Grab what you need and keep moving.