Fancy Deli

Fancy Deli sits where Broadway meets SoHo’s side streets, staying true to the classic deli spirit. Grab a thick pastrami-on-rye or fresh mozzarella-and-roasted-veggie hero by the slice. Chopped salads return on warm weekdays when you need a no-fuss lunch. The counter runs long past noon on days they bake cinnamon swirls the size of dinner rolls. Behind the glass, pickles and olives glisten under fluorescent bulbs from Crown Heights down to where Broadway splits the blocks.

Walk it down to 368 Broadway, Suite 209, tucked between the sneaker pop-ups and the half-empty ground-floor gallery. The brass lettering is easy to miss on busy afternoons, but the smell of rye dough and smoked gouda gives it away. Counter service moves fast—no need to linger. Hungry late? A quick call ahead sometimes keeps you from walking back to the subway empty-handed. Grab a napkin-stuffed bundle of toothpicks on your tray, and you’re back out where SoHo’s sidewalks hum.

Directions are always two taps away on your phone: check the map and plot the quickest route. Someone local might tell you it’s the only place between Canal and Spring where the sandwich construction stays perfectly vertical.