Edward Rivers - Morgan Stanley

Just east of Fifth Avenue sits a discreet name in personal finance. Edward Rivers—Morgan Stanley sits on the 29th floor of 55 E 52nd St, sharing the tower with other quiet professionals. He isn’t shouting across the lobby; the elevator ride itself sets the tone. Consultants here have handled everything from stock options to retirement sleeves, which explains why the same clients keep coming back on the 29th floor. Cash flow is only part of the picture—estate planning, trust administration, and 401(k) reviews run in parallel. Curious neighbors can dial (212) 903-7751 if directions are needed later. To plot the route through the building lobby and up to the 29th floor, use the map link: directions.