DMA - Data & Marketing Association (Formerly Direct Marketing Association)

Midtown Manhattan hums with the energy of commerce, ideas, and the quiet pulse of organizations that shape industries from behind the scenes. Among them is DMA – Data & Marketing Association, a non-profit that has long served as a hub for professionals navigating the evolving landscape of data-driven marketing.

Once known as the Direct Marketing Association, the organization now operates from 1333 Broadway, Suite 301, a space that reflects its role as a connector rather than a storefront. The work here revolves around advocacy, education, and setting standards for responsible marketing practices—efforts that ripple outward to businesses large and small.

Members gain access to resources on consumer privacy, digital advertising ethics, and the technical shifts reshaping how brands engage audiences. Events, certification programs, and policy briefs emerge from this address, offering tools for marketers to stay ahead of regulatory curves and technological disruptions.

Those curious about membership, upcoming events, or industry insights can reach the office at (212) 768-7277. For directions, the map pinpoints its place in the city’s grid.