Craft and Root, LLC.

Design agencies shape how neighborhoods feel, turning blank storefronts and digital screens into recognizable identities. Craft and Root, LLC operates within that space, offering services that include branding, web design, and packaging solutions. Their work often appears in the retail and hospitality sectors, where visual consistency can define a business before a single word is spoken. On Columbus Avenue, between the brownstones and corner delis of the Upper West Side, they occupy a storefront at 730 Columbus Ave, New York, NY 10025—a stretch where local boutiques and chain pharmacies coexist under the same awning shadows.

As a women-owned firm, they bring a perspective that’s increasingly visible in design conversations across the city. Clients reach them at (917) 727-8204 for projects that might involve print collateral, social media graphics, or spatial design for pop-ups and events. The agency’s portfolio reflects the neighborhood’s mix of tradition and reinvention, though specifics remain off their public listing. For directions to their office, a map is available here.