CAMP, A Family Experience Store

Flatiron’s retail scene leans heavily toward adult tastes—boutique coffee, artisanal stationery, and those just-so home goods stores that somehow make a $90 ceramic bowl feel essential. CAMP, A Family Experience Store breaks the mold without resorting to the usual neon-plastic chaos of a big-box toy chain. It’s one of the few spots in the area where the primary audience is under four feet tall, yet the design doesn’t scream sensory overload. The address, 110 5th Ave, puts it within strolling distance of Madison Square Park—a useful detail when small visitors need to burn off energy post-purchase. This isn’t a toy store in the traditional sense; the category leans more toward “family experience,” which in New York often translates to “a place parents won’t dread entering.”

Practicalities first: they offer onsite services and Wi-Fi, which means caregivers can handle emails while kids test whatever interactive contraption is currently occupying the floor. An assistive hearing loop is available—something still rare enough in retail to merit mention. Questions about inventory or hours? The number to call is (917) 997-0439. For those mapping the trip, directions are here. And if you’ve ever carried a stroller up subway stairs, you’ll appreciate that the 5th Avenue location at least spares you the N/R/Q’s endless platforms.