Boisson Rockefeller Center

Midtown’s glass-and-steel blocks can crowd the senses, but a quiet spot sits tucked in the 30 Rockefeller Center Concourse Level for anyone craving a break from the usual options. Boisson Rockefeller Center opened at that address, a storefront where soft drinks take center stage. Near the elevators and kiosks, it sits where visitors pause before heading up or out again.

The shop handles the everyday staples—fountain sodas, bottled classics, and fountain service—while offering fountain combos, self-serve dispensers, and bottled varieties lined up within reach. Local and national mixer brands stand alongside the familiar labels, and grab-and-go bottled picks include assorted flavors behind the counter. A refrigerated section holds small packs of canned options too.

You’ll find the entrance tucked under the same concourse ceiling you’ve walked past dozens of times. A concise sign on the wall marks the spot, easy to spot once you’re in the right corridor. The space doesn’t announce itself with bright lights or digital menus; instead, it waits for thirsty passersby to notice and step inside.

Add contact info once near the end: call (877) 655-9177. Need directions? Pull up the map at https://www.google.com/maps/place?ftid=0x89c259de4d82a9c5:0x33b23e825a1f1428. The block itself stays busy day and night, but the shop keeps its presence simple and direct.