Blue Ribbon Rarities

Between the polished windows of Midtown’s jewelry row you’ll find Blue Ribbon Rarities, a shop where small businesses source hard-to-find pieces. Halt inside at 48 W 48th St STE 402 New York, NY 10036 and scan the countertops for signed pieces from independent designers and estate finds you won’t spot at chain stores.

Under the same roof, owners set aside a quiet corner for custom engravings on new purchases—ideal for anniversary bands or initial pendants you want to stay personal. When you’re ready to discuss a design, dial (800) 240-9606 to set an appointment before the lunch crowd arrives. For the quickest route, open the map on your phone and save the walk-through Midtown traffic.