Beni Cosmetics

Beni Cosmetics supplies professional-grade beauty products to salons and freelance artists. The storefront sits in the commercial core, a block from the elevated train stop. Across from the municipal parking garage, the address reads 150 W 29th St, New York, NY 10001.

Stock rotates to match seasonal trends and new formulation launches. Best-sellers rotate quickly once distributors release full-size versions. Brands span mascaras that resist humidity and primers formulated for blemish-prone skin. Tools range from micro-bristle brushes to silicone applicators, all barcoded and shelf-ready.

Behind the counter, fragrance-free sanitizers and single-use disposables ship in bulk for back-bar efficiency. Sanitizing wipes come in recyclable canisters; palettes arrive pre-sterilized. Color charts hang flat—no peeling corners—so artists can match shades at a glance.

For directions, tap the map link before heading out; dial 212-555-0198 if the line is busy. The location stays open through most holidays, so you can restock without scrambling mid-week.