B Free Electrolysis

Electrolysis is one of those services you don’t think about until you need it. B Free Electrolysis handles permanent hair removal from an eighth-floor suite at 37 W 26th St, Suite 812—right where the Flatiron’s office towers start to thin out and the old garment-district lofts take over. They’re a small, women-owned operation; clients can use the restroom or log on to the free Wi-Fi while they wait. The building itself is the usual Midtown mix of creaky elevators and polished brass, but the address is easy enough to remember once you’ve walked past the same delis and print shops a couple of times.

You’ll find the usual cautions about booking ahead—this isn’t the kind of place you drop into on a whim. Directions are best pulled from the map, and if you’ve got questions about the process or want to lock in a slot, ring (929) 928-5251. Most people who end up here have already done their homework; they just want the thing done without fanfare. That’s about all there is to it.