90 Degree by Reflex Retail Store
Business Details
About
Clothing store in the heart of Manhattan’s garment district, 90 Degree by Reflex Retail Store offers a sharp update on everyday staples. Just three blocks south of Times Square, the shop sits at 15 W 37th St A, New York, NY 10018, keeping its stock within easy reach of commuters and locals alike.
Reflex pieces reflect the brand’s angled branding, merging utility with edge and a subtle nod to the monochrome palette that dominates the city’s sidewalks. The shelves turn over quickly: staples repatterned, shirts reimagined, outerwear refreshed. A trio of cropped silhouettes here share shelf space with utilitarian cargo, while structured outerwear hangs low for easy grab-and-go moments.
For style inquiries that skip the small talk, call directly through (212) 239-8333 and you’ll skip the routing maze. The staff focus on small batches rather than warehouse-sized runs, so items come in and out faster than the seasonal weather shifts around Herald Square.
To save an extra lap through Midtown’s side streets, plot your route on the directions and step inside without the detour.